How to test a business idea

Everybody has at least one great business idea inside them. At least that’s how it seems whenever I introduce myself as an entrepreneur. People always tell me their ideas, what inspired them, and how they see their imaginary business unfolding. Of course, only a very small number of them will ever persue their idea, and in all likelihood, an even smaller proportion will actually make any money from it. So if, like most people, you have a business idea burning in the back of your brain, how do you go about seeing if it is any good (without losing a lot of money and pride in the process)? More »

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