I have been pondering this question for a few days now, ever since I earned my first few pounds through Adsense. Clearly I have been fairly gung-ho with the advertising on this site from quite early on, but is this a bad thing? The general school of thought amongst the blogging community seems to be that there is no point in trying to monetise your blog until you have ’sufficient’ content and a readership base to justify it. This is fairly reasonable I suppose: you’ll never succeed with Pay-Per-Click if you’ve got nobody to click your ads. There are also compelling reasons for not putting up any content-related advertising until there is enough content for Google/Yahoo/whoever to work out what your site’s about.
So why have I decided to keep up so many adverts and affiliate deals on a blog that is only just finding its feet? Here are my top 8 reasons for attempting to monetise a bog from day 1…
- Readers are readers, whether you have 1, 10 or 1 million. If we treat blog monetisation as a numbers game, then we should also consider the fact that your first visitor is just as likely to click an advert as the 1 millionth (all other things remaining equal), so why miss out on making something from your early visitors?
- Quality not quantity. If you are blogging in a particularly small niche, you may in fat never get more than a handful of visitors per day, but what you will miss out on in terms of numbers, you make up on with the fact that your adverts are likely to generate more revenue per click. Your targeted readership will also be valuable in terms of selling products specific to your niche through affiliates, so why wait for readers who will probably never come?
- Getting used to all the systems takes time, and learning to optimise ad positioning etc can take years. Why not start early so that when you eventually do have the large readership you are looking for, you are already up to speed with what works/looks best on your site?
- It’s important to make mistakes, and you don’t want to make them when you’ve got a readership to entertain. There is every chance that as a blogging virgin you will have some problem along the line with placing advertising within a template, displaying out of context ads or simply getting over zealous with your advert frequency. Making these mistakes is how we become better bloggers, so make them early and get them out of the way. More »
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Tags: advertising, monetising a blog