Google is set to launch its new ‘Friend Connect’ service for webmasters and money makers looking to add social networking elements to their websites. Following announcements from Myspace and Facebook regarding their new ‘breaking down the barriers’ approach to sharing profile information across numerous sites, Google has introduced a series of easy-to-implement gadgets that are sure to be a hit with site owners.
The new products essentially amount to a handful of plugins which can be integrated into a site with a simple Ctrl-C of some code. The idea is that by making the web more social, Google can drive more traffic to your blog or website as people with similar interests drive their friends to sites of interest. We have already seen this with apps such as BlogCatalog and MyBlogLog, but Google’s offering goes beyond a simple connecting of communities. Features such as ‘walls’, comment gadgets, activity feeds and dynamic quizzes provide a richer user experience, and should help to forge communities on niche sites where a simple message board is impractical or hard to implement.
Perhaps the most interesting element of these new gadgets is their integration with existing social networks such as Facebook and Orkut, which allows users to invite their friends list to join a site they may be browsing. All this potential targeted viral traffic has got me very interested indeed….
For more information have a look at Google’s Friend Connect Preview.
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