I thought it would be useful for any aspiring entrepreneurs out there to find out what the reality of working in a startup is like. Today was fairly rubbish by my standards, so this post should be doubly useful as an insight into the reality of helping to launch a new company.
I have to trek from North London down to London Bridge station every morning to get to my ‘office’, the flat of the founder of myholidaylet.com. Anybody who values their privacy in the slightest will tell you that the Northern Line during rush hour is Hell on Earth, and today was no exception. I usually spend this time thinking about a business idea I may be developing, or possible posts for this blog - being rammed in on public transport gives you an opportunity to be intimate with a cross section of society who could be your potential customers, so watching their behaviour and profiling them in these situations is a useful exercise. Yes, I think too much.
Emerging from the station and it’s a quick walk to the flat where I fire up my laptop, put the kettle on to make a strong coffee and catch up on any developments that happened after I left the day before. I check my emails for a while and follow up on any leads I may have. Today our main task was putting together content for a new spin-off of myholidaylet.com, an as-yet-to-be named site for holiday property owners. I spent an hour or two brainstorming ideas for content, taking into account how useful it would be for our target audience, how easy it would be to find partners to sponsor certain sections of the site, and how best to find the information I need to put together the articles.
After laying out a rough framework, I got to work on researching a specific topic. This was bit of a drag, as it involved trawling through lots of information which I personally am not that interested in, but would compliment the site extremely well and hopefully result in some lucrative affiliate deals. I had a 10 minute lunch break where I checked the news and one of my other blogs, checking the sources of traffic and working out some more post ideas.
After lunch I began work on designing a webshop for the new site, to initially take the form of an Amazon a-store - quick, easy, and a great way to see what sells. This wasn’t too taxing, and soon I returned back to developing some website content when I was satisfied I had done all I could without having the core website fully built yet.
After another two hours of research and writing up, I began discussing sales techniques with the founder, which frankly ruined the rest of the day in terms of getting stuff done but taught me a lot. That’s the fun of working in a startup - everyone learns from each other.
I made the trip back to my flat in North London at about 6.30, and had a quick dinner. From about 7.30 onwards I started work on this blog, brainstorming ideas for posts and writing content (again). It’s now 12.30am and definitely time to call it a night, but I know I’m going to spend another half an hour checking statistics for all my websites and working out ways to make more money from them. I absolutely love what I’m doing.
See, my day wasn’t that rubbish, was it?
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